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Field	Profound logoProfound Featured	Otterly AI logoOtterly AI Featured	Semrush logoSemrush
Best for	Brands that need procurement-ready reporting across many answer engines.	Solo marketers and early GEO programs that need a clean weekly pulse.	In-house SEO teams that want GEO next to rank, content, and competitor data.
Category	Visibility	Citations	SEO suites
Engines	ChatGPT, Perplexity, AI Overviews, Gemini, Copilot	ChatGPT, Perplexity, AI Overviews, Gemini	AI Overviews, ChatGPT, Perplexity
Starting at	Custom	$29/mo	Suite
Strengths	Deep prompt analytics · Citation and sentiment detail · Enterprise reporting	Low starting price · Clear mention reports · Fast to stand up	Existing SEO graph · Research depth · One vendor for search + AI
Watchouts	Price and sales process can be heavy for small teams	Less workflow depth than enterprise suites	GEO is not the whole product