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| Field |  Profound logoProfoundFeatured |  Otterly AI logoOtterly AIFeatured |  AthenaHQ logoAthenaHQ |
|---|---|---|---|
| Best for | Brands that need procurement-ready reporting across many answer engines. | Solo marketers and early GEO programs that need a clean weekly pulse. | Content teams that want a system, not only a tracker. |
| Category | Visibility | Citations | Content / GEO |
| Engines | ChatGPT, Perplexity, AI Overviews, Gemini, Copilot | ChatGPT, Perplexity, AI Overviews, Gemini | ChatGPT, Perplexity, AI Overviews, Gemini |
| Starting at | Custom | $29/mo | $295/mo |
| Strengths | Deep prompt analytics · Citation and sentiment detail · Enterprise reporting | Low starting price · Clear mention reports · Fast to stand up | Workflow and tasking · Gap analysis · Optimization loops |
| Watchouts | Price and sales process can be heavy for small teams | Less workflow depth than enterprise suites | Higher floor price than monitoring-only tools |